Oriental Selection Struggles with Traffic Dependency Amid Brand Revamp

Oriental Selection Struggles with Traffic Dependency Amid Brand Revamp

The relationship between Dongfang Zhenxuan and Dong Yuhui exemplifies the struggle between traffic and branding. This analysis reviews the events surrounding the attempted 'de-Dong Yuhui-ization,' examines the risks of relying heavily on individual traffic, and highlights the necessity of brand transformation. It proposes potential strategic options for Dongfang Zhenxuan, envisioning a future where traffic and brand coexist. The core challenge lies in balancing the power of a super individual IP with platform brand building to achieve sustainable development.

12/29/2025 Logistics Industry Insights
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Crossborder Ecommerce Shifts Focus to Sustainable Growth

Crossborder Ecommerce Shifts Focus to Sustainable Growth

Cross-border e-commerce is not a get-rich-quick scheme, but an industry requiring long-term investment and continuous effort. This article analyzes the real ecosystem of the cross-border e-commerce industry under the Pareto principle (80/20 rule), emphasizing the importance of branding and localized operations. It points out that focusing on niche categories and prioritizing product innovation and R&D are crucial for future development. Chinese brands should transition from 'Made in China' to 'Intelligent Manufacturing' to achieve sustainable growth.

12/29/2025 Logistics Industry Insights
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GBP to EUR Exchange Rate Trends Analyzed

GBP to EUR Exchange Rate Trends Analyzed

Currently, £10 can be exchanged for approximately €11.56 (1 GBP = 1.15578 EUR). Understanding exchange rate fluctuations and market dynamics is crucial for overseas transactions and travel. By effectively utilizing currency conversion platforms, you can seize the best exchange opportunities and enhance financial benefits!

08/10/2025 Exchange Rate Query
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New Jersey Warehouses Optimize Large Goods Logistics and Storage

New Jersey Warehouses Optimize Large Goods Logistics and Storage

New Jersey's overseas warehouse, with its advantageous geographical location, ample storage space, and advanced intelligent management system, offers an efficient solution for storing and logistics of large cargo for cross-border e-commerce. This significantly enhances order processing efficiency and reduces operational costs.

07/31/2025 Warehousing
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